Print Works
About the project
Print Works is a production service for events and direct marketing needs.
My role
Developing creative copy for their different communication needs.
In charge of outlining the site map, contributing to the content of the website and designing it. This followed by the development of its launching campaign.
The rationale
- The brand needs to be portrayed as young, active and witty.
- The copy used in all communication materials plays around the words "print" and "works" used in the typographic logo, by replacing a word in the logo or adding to it to give it a new meaning.
- With the content of the website being quite information heavy and the responsive aspect restricting me to setting a 4 column grid, the fun aspect of the brand is incorporated through the use of the header images on the different pages.
Work completed at Mind the gap in 2012-2013.
Logotype
Creative copy for communication materials
Ad in a hospitality magazine to promote Print Works' new UV flatbed printer
Ad for the Emirates Underwater Photography and Film Competiton
Company Brochure
Creative copy announcing the launch of Print Works' new website
